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    Best E-Commerce Platforms for Small Business and Why They are So Hot!

    Khonita Nur Fitri

    January 10, 2023
    Best e-commerce platforms for small business - E-commerce website

    As a small business owner, you are aware that every decision you make has the potential to make a big impact on your brand. Choosing the best e-commerce platforms for small businesses is no exception. 

    Choosing which platform is best for your business from the many alternatives available can take time and effort. In this article, we’ll outline the top contenders and provide helpful tips for making your decision. 

    One of the most widely used digital store platforms for small businesses is Shopify. With a user-friendly interface and a wide range of features, it’s easy to see why. 

    Best E-Commerce Platforms for Small Businesses 

    Here is some best e-commerce web builder that you can choose to grow your brand. We also add the reasons why you should choose them over another. Get curious? Check them out! 

    Shopify: A Proven Leader in E-Commerce 

    Best e-commerce platforms for small business - Shopify

    Shopify is a cloud-based platform that allows you to create an online store to sell your products. It’s one of many best e-commerce platforms that offers a variety of customisable templates, a secure checkout process, and integrations with popular payment gateways such as PayPal and Stripe. 

    One of the biggest benefits of using Shopify is the extensive app store, which allows you to add additional functionality to your store, such as email marketing, product reviews, and abandoned cart recovery. It means you can tailor your store to meet the specific needs of your business. 

    Shopify also offers a range of plans to suit different budgets and needs. The basic plan starts at just $29 per month, while the advanced plan includes features such as advanced report building and abandoned cart recovery for $299 per month. 

    Pros and Cons 

    Despite these benefits, it’s important to note that Shopify does have some downsides. One potential drawback is the transaction fees for certain plans. While the basic plan has no transaction fees, the more advanced plans charge a fee for each sale. You need to consider it if you have a high volume of sales. Additionally, Shopify offers less control over server-side features than other platforms. 

    Shopify is a solid choice for small businesses and is the best e-commerce platform for drop shipping. It’s user-friendly, customisable, and offers many features and integrations. Successful businesses using Shopify include Kylie Cosmetics,  ColourPop Cosmetics, Pura Vida, and Allbirds. 

    WooCommerce: The Best Choice for WordPress Users 

    Best e-commerce platforms for small business - Woocommerce

    If you already have a WordPress website, WooCommerce is a great e-commerce platform to consider. It’s a plugin allowing you to easily add an online store to your existing WordPress site. 

    WooCommerce is free to use and offers many features, including managing multiple products and categories, tracking inventory, processing payments, and tracking orders. It also integrates seamlessly with popular WordPress plugins such as Yoast SEO and Gravity Forms. 

    Pros and Cons 

    One of the biggest advantages of using WooCommerce is the large user community, which means you can easily find support and resources online. Additionally, because it’s a plugin, you have more control over the server-side features of your store. 

    However, it’s important to note that WooCommerce requires self-hosting, so you’ll need to purchase a domain and hosting plan to use the platform. It may be more expensive upfront compared to some other e-commerce platforms. Additionally, you may need to purchase additional plugins to add certain features to your store. 

    Overall, WooCommerce is one of the best e-commerce platforms for small businesses with a WordPress website and is comfortable with a bit of technical setup. Successful businesses using WooCommerce include Busted Tees and Know Your Company. 

    Magento: The Best Option for Large-Scale Enterprises 


    For larger businesses, Magento is a powerful e-commerce platform to consider. It’s built in PHP, and it was released in 2008. Besides, it smoothly incorporates well-known websites such as Google, Etsy, eBay, and Amazon; Magento is one of the best e-commerce platforms for small businesses because it has many benefits you’ll love as a business owner. 

    Pros and Cons 

    It’s an open-source platform, which means you have complete control over the code and can customise it to meet the specific needs of your business. You’re free to choose the hosting service. It supports a responsive mobile design, multi-platform integration multi-platform integration, SEO friendly, and speedy website loading. 

    Another thing that makes Magento so awesome for building an online store is that it supports omnichannel or hybrid marketing, which is the future of marketing. Its features are analytics and reporting, payment and shipping, order management, marketing and promotional tools, catalogue management, product browsing, etc. 

    Those features make Magento one of the best e-commerce platforms for clothing and apparel. Big e-commerce shops, such as Ford, Landrover, Samsung, Nike, etc., use it for their digital store. 

    Unfortunately, everything has a flaw, and so does Magento. Since it can support omnichannel, it has a complex system to build, which leads to a high cost of development. You need to hire a strong, skillful team of developers and testers to build it. Magento is a great option for creating a big store that provides a seamless customer experience through multiple channels. 

    BigCommerce: An All-in-One Solution for Growing Brands 


    Taken from

    If you plan to have a business with complex products or needs, BigCommerce is the best choice since it provides an all-in-one e-commerce solution: web hosting, database, tool for designing, shipping &tax calculation, etc. 

    What is BigCommerce? It’s a Saas (Software as a Service) that uses cloud hosting and allows users to use it without buying or downloading anything. Its monthly price ranges from AUD 44 for the standard plan, AUD102 for the standard plan, and 426 for the Pro plan, and it creates a quote for the Enterprise plan. 

    Pros and Cons 

    What’s good about BigCommerce? Aside from how well it integrates with Paypal, Amazon, eBay, Google Shopping, Walmart, etc., it has many good things for your e-commerce. 

    First, it offers many features as its standard than other e-commerce platforms so that you can save more money for your business. Next, adding your products to the web is as easy as snapping your hand. Also, it supports SEO, provides reporting tools, and has no transactional fee. 

    The No-no thing is the annual sales threshold applied, which means if you exceed your plan limit, your plan will automatically be upgraded. The next disadvantage is that it has limited themes; it doesn’t support multilingual options, subscription features, and marketing tools, so you need to pay third-party app if you want to use it. 

    In conclusion, Bigcommerce is a one of the best e-commerce platforms that provides powerful e-commerce platform rich in features. However, it’s a big no-no if you want to use drop shipping or sell your products in multiple languages.

    Other Platforms to Consider 

    Pointing a laptop

    Besides those mentioned above, other platforms can be good options for small businesses as well, and they are: 


    Many users love Squarespace’s user-friendly template, interface, and interactive and intuitive sleek design. It’s a perfect choice for you who focus on the website’s visuals or want to work on SEO. However, the bad side is it needs more customisation choices. 


    Another choice of one of the best e-commerce platforms for small businesses is Wix. It’s enriched with many super-friendly templates that many website beginners will love. The downside is the features could be more extensive. No analytic or reporting tools, many hidden fees, and some say it needs better customer support. 


    Those are some best of e-commerce platforms that you can choose to grow your brand. One thing that you must remember is nothing is perfect. Every platform has pros and cons, so you better have a clear image of what you want to achieve. 

    Researching and testing before committing is the wisest way to do it. You can come to us if you need help figuring out where to head. We, Upscalix, a Melbourne-based digital company, help you to find out what matters the most. 

    We know business and technology, so we can determine what e-commerce platforms suit your needs. Besides building e-commerce, we’re also great in design, testing, development, and maintenance, whether for custom software, website, or mobile development. 

    Reach us right now to start the journey to create your e-commerce. Or if you want to do some research by reading. We have many articles about e-commerce, mobile development, website, and other technology that will enlighten your mind. Also, remember to subscribe to get our updates. 

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